Annual result 2016: SBB subsidiary Swiss Travel System sees record revenue.
Press release, 12.04.2017
Switzerland’s public transport is enjoying ever-greater popularity, mainly amongst visitors from Asian countries and the US. For SBB’s subsidiary Swiss Travel System AG (STS), 2016 will go down in the company’s history as a record year. Revenue of more than CHF 104 million represents an increase of 10.7 percent compared to the previous year.
SBB’s subsidiary Swiss Travel System AG and its partners have been marketing Switzerland’s public transport system in other countries for many years now – and with growing success. Discovering Switzerland by train, bus and boat is becoming increasingly popular amongst foreign visitors. This is confirmed by the nearly 345,000 tourists who purchased a ticket from the STS product range in 2016.
Positive trends despite a challenging environment.
The sales figures for STS tickets climbed by 55 percent between 2012 and 2016, while the number of overnight stays by foreign tourists remained steady. Visitors from China made up the largest group by some margin, with revenue from the Chinese market up by 145 percent. They were followed by South Korean visitors, who generated six times as much revenue as they did even as recently as four years ago. Third place in the list of global public transport users in Switzerland goes to India, whose revenue contribution has doubled over the same period. In descending order, the US, the UK, Thailand, Japan and Germany make up the rest of the top eight.
Four-day Swiss Travel Pass the most popular option.
With sales of around 65,000 units, the Swiss Travel Pass for four consecutive days was once again the best-selling offering in 2016. The Flex Pass, which holidaymakers can use on Swiss public transport on three, four, eight or fifteen non-consecutive days within a month, also enjoyed great demand. With nearly 14,000 tickets sold, the Flex Pass for four days was also the most popular. Around 92 percent of visitors travelled in 2nd class. Most visitors purchase the Swiss Travel Pass via a distribution channel in their home country. Within Switzerland, the SBB counters at Zurich and Geneva airports as well as at Zurich main station generate the highest revenue.
Revenue expected to increase again in 2017.
The revenue figures of Swiss Travel System AG contrast with the development of the number of overnight stays: in 2016, these fell by 1.5 percent among foreign visitors, which confirms the trend towards shorter trips and stays in Switzerland. However, Swiss Travel System AG can benefit from this development – thanks to the variable validity of the Swiss Travel Pass and the Swiss Transfer Ticket. Thanks to the targeted cultivation of the global tourism markets, Swiss Travel System AG looks set to further increase its revenue in 2017 despite the strong Swiss franc.
Swiss Travel System AG.
Swiss Travel System AG in Zurich is a marketing company that was founded in 2011 by SBB, Switzerland Tourism and five private Swiss railways (BLS, MOB, MGB, JB, RhB). Its mission is to combine and systematically manage the joint marketing of Swiss public transport services. Its core tasks include the global marketing of national transport and Swiss Travel System’s ticket range, as well as promoting cross-border transport from neighbouring countries. You can find out all about Swiss Travel System AG at mystsnet.comLink opens in new window..
Swiss Travel Pass.
The Swiss Travel Pass is the key to Switzerland’s public transport network. It allows visitors from abroad to discover the whole of the country by train, bus and boat over three, four, eight or fifteen days – all on a single ticket. It also includes public transport in over 90 towns and cities, more than 500 museums nationwide and a 50 percent discount on most mountain railways.