More leisure travellers on the move with RailAway.
Press release, 21.09.2018
More leisure travellers are using public transport: Almost 3.3 million customers made journeys with RailAway in the first half of 2018, 2.8 percent more than in the first half of 2017. On the other hand, revenue from winter offers was lower due to many stormy days.
With just short of 3.3 million leisure travellers, SBB subsidiary RailAway attracted 2.8 percent more passengers with its leisure travel offers than it did in the same period last year. Growth was primarily recorded in the events sector, with an increase of 9.7 percent and in group offers, which saw a rise of 4.8 percent. However, tourism offers suffered a hit due to bad weather. Many stormy days throughout winter and, in some cases, restricted access to ski resorts led to a decrease of 9.8 percent year-on-year for the Snow’n’Rail winter offer. However, the E-Prix 2018 offer was a success. RailAway was the exclusive vendor of grandstand tickets, which also included the outward and return journey by public transport.
Online channel growing in popularity.
More and more leisure tickets are being booked online, allowing RailAway to increase its online sales by 6 percent compared to 2017. Almost half of winter offers were already being purchased online. Leisure tickets can be printed as Print@Home tickets or loaded onto the customer’s SwissPass.