The campaign calculator.

Get inspiration for a digital advertising campaign. Our campaign calculator offers you initial ideas for using your advertising budget on our digital channels.

Form steps

What scope should your digital advertising campaign have?

What budget do you have available for this digital advertising campaign?

What budget do you have available for this digital advertising campaign?

Our two inspiring offers for you.

Get straight to your target group:

place your advertising message on our SBB Mobile or SBB website channels and advertise specifically to your target group with our diverse targeting options. With timetable targeting or geolocation targeting, for example, you can reach up to 40,000 impressions.

The simplest option:

discover SBB Native Ads. You send us the text and image materials and SBB Digital Advertising creates the native ads using the SBB design. You can also book them for programmatic advertising.

Our two inspiring offers for you.

Strong reach:

place your advertising message on the SBB Mobile and SBB website channels. This enables you to reach up to 100,000 impressions.

Quality and quantity:

we also offer wide-ranging targeting options on our channels. Refine your target group by age, gender, Half Fare Travelcard or travel class. Or choose targeting activation of your advertising in the ‘Leisure & holidays’ section. This enables you to reach up to 40,000 impressions.

Our two inspiring offers for you.

Get straight to your target group:

place your message on our SBB Mobile or SBB website channels and advertise specifically to your target group with our diverse targeting options. With timetable targeting or geolocation targeting, for example, you can reach up to 100,000 impressions.

The weather forecast:

use SBB weather targeting and activate your advertising in certain contexts. Your advertising is then only played – for example – in good weather. The weather criteria can be chosen and combined as you wish.

Our two inspiring offers for you.

Strong reach:

place your message in the PostBus newsletter sent out once a month (DE/FR/IT). Benefit from more than 200,000 contact opportunities with each edition.

The complete package:

discover our digital channels and reach passengers along the entire journey chain – before, during and after their journey. For example, combine SBB Mobile with the SBB website and reach up to 250,000 impressions.

Our two inspiring offers for you.

The new one:

place your message in the SwissPass newsletter sent out once a month (German). Benefit from up to 1 million contact opportunities with each edition.

Quality and quantity:

use SBB’s digital channels to benefit from diverse targeting options. If you would like to limit your campaign to a specific geographical region, you can consider for example timetable targeting, geolocation targeting or targeting by place of residence. This enables you to reach up to 200,000 impressions.

Our two inspiring offers for you.

The mobile boost:

reach and target customers on the move across all of Switzerland. Place your advertising on SBB Mobile (DE/FR/IT/EN) and reach up to 500,000 impressions.

The complete package:

discover and combine our other digital channels and reach passengers along the entire journey chain – before, during and after their journey. This includes SBB Mobile, the SBB website, the SBB newsletter, SBB ticket machines and the SBB order confirmation e-mail.

Our two inspiring offers for you.

The classic:

design your campaign specifically around your target group. If your target group is in German-speaking Switzerland, for example, you can book all SBB ticket machines in German-speaking Switzerland for a week. This enables you to benefit from up to 500,000 contact opportunities per week.

Get straight to your target group:

discover and combine our other digital channels. If you only wish to advertise to your target group in specific cantons, you can choose targeting by canton on SBB Mobile or the SBB website. This enables you to reach up to 400,000 impressions.

Our two inspiring offers for you.

Strong reach:

place your advertising message in the SBB newsletter (DE/FR/IT/EN). Over 2 million customers receive this newsletter. Or book the start screen of all SBB ticket machines across Switzerland for a week. This enables you to benefit from around 1.3 million contact opportunities.

The complete package:

discover and combine our other digital channels and reach passengers along the entire journey chain – before, during and after their journey. This enables you to reach up to 1 million impressions.

Get in contact with us.

We would be happy to provide individual and personal advice to help shape the campaign so it best meets your needs.

All information provided without guarantee and subject to change. We would be happy to make you a personal offer including a discount and the net sum.

Further content

Digital Advertising.

Renate Rükgauer, Sales & Account Manager

SBB AG

Trüsselstrasse 2

P.O. Box 65

3000 Bern

Tel.: +41 79 461 48 18Link opens in new window.

E-mail Link opens in new window.