Data today are worth their weight in gold – Simon knows that.
As head of marketing at a large retailer, he does everything he can to maximise targeting in his use of the retailer’s CRM data for advertising. Showing a 65-year-old advertising for the latest Playmobil collection is just as pointless as singing the praises of a nicotine patch to a non-smoker. To make sure that doesn’t happen, he wants to make good use of CRM data for personalised advertising. But where could he even run programmatic advertising?
At SBB of course! SBB’s programmatic offer has plugged in the most important agencies. And so the very high reach of SBB’s digital channels also makes it possible to reach very specific and highly segmented target groups. Fully automatic and highly efficient!