But starting out is always tough. Now he would like to use advertising to reach his target group and attract new customers to his start-up. But he has a small budget – he can certainly not afford scatter loss. Luckily, Pascal has a clear idea of who his target customers are: they’re very keen on digital technology, living in urban areas and aged 30 to 50. He wants to reach early adopters with his start-up. So how does he manage it? 

Activating a banner in the SBB Mobile app turns out to be the ideal solution. He also targets the banner by age and place of residence, so can focus precisely on his target group and has no unnecessary advertising costs. Small budget – large impact!