Media data.

The NET-Metrix-Profile of our website is proof that you can benefit from the biggest reach in Switzerland by advertising with us. And our customers’ interest profile shows that your target group is already travelling with us.

Our user profile.

Sociodemographic characteristics.

  • Sex: 48.3% male, 51.7% female
  • Age: 30.6% 14 – 34 years old, 40.4% 35 – 54 years old, 29% 55+ years old
  • Education: 12.8% compulsory, 46.3% secondary, 40.9% higher
  • Gross income: 9% up to CHF 4000.–, 21.1% CHF 4001.– to CHF 8000.–, 35.7% over CHF 8000.–, 34.2% unspecified
  • Employment status: 4.4% in upper management positions, 18.7% in middle/lower management positions, 38.2% employees, 1.9% labourers, 3.6% freelancers, 4.5% entrepreneurs, 28.6% not in employment/in education, 0.1% unspecified
Source: NET-Metrix-Profile 2020-1 / Interests, Extremely/quite interested

Interests

Affinity
Education, further training  104
Art and culture  103
Domestic and international politics  103
Careers and the world of work  103
Economy  103
Film, cinema  103
Family, relationships  102
Homes, living, furniture  102
Local and regional information  102
Health, medicine, nutrition  102
Music  102
Faraway countries, travel  101
Clothes and fashion  101
Technology, Science, Research  101
Cosmetics, skincare, beauty  101
Animals and nature  100
Sport  100
Computer, computer science  100

Source: NET-Metrix-Profile 2020-1 / Interests, Extremely/quite interested

Facts and figures.

As an advertising client, you can benefit from the biggest reach in Switzerland by advertising with us. Our apps and websites are some of the most widely used. We have the evidence to prove it – see for yourself:

Our unique user reach.

  • 3,460,000 a month
  • 2,156,000 a week
  • 946,000 a day

With a reach of 54.6%, SBB tops the list in terms of websites and reaches the most users in Switzerland in an average month.

Our usage time.

08:01 minutes per visit