SBB makes a second commitment.
Major uncertainties have arisen on the advertising market as a result of the development of “programmatic advertising”. To ensure transparency, quality and security, the German Association for the Digital Economy (BVDW) developed the “Programmatic Advertising Code of Conduct” together with IAB Switzerland and IAB Austria in 2017.
In 2018, the association brought a revised version of this commitment with regard to programmatic advertising onto the market, which can now also be signed by agencies and advertisers. SBB has signed the “Code of Conduct” for a second time and pledges to adhere to the requirements.