Be part of our newsletter.

Our newsletters reach up to 2.6 million recipients per mailing batch, and with the help of in-email ads, your contribution will soon land in our readers’ in-boxes.

What are the advantages of our in-email ads?

  • Diversity.

    The readership of the SBB and PostBus newsletters comprises public transport customers. In this way, you can reach a very diverse audience across Switzerland.

  • High click rate.

    Our newsletters are sent to an active readership. This is reflected in the above-average click rate, which is normally between 2.5 and 4.3%.

  • Four languages.

    Your advertising message reaches our readership in German, French, Italian and English. You can freely choose the languages in which you would like to send your in-email ads.

Das zeichnet uns aus.

  • Top service.

    You provide us with images and text and we then prepare your in-mail ad so that it fits into the trustworthy environment of our newsletters. This means you have enough time to concentrate on your daily business.

  • Wide reach.

    Our newsletters have a unique reach in the Swiss advertising market. This gives you between 11'500 (PostBus Newsletter in Italian) and 1.7 million (SBB Newsletter in German) potential contacts per mailing.

Which newsletter products do we offer?

  1. SBB Newsletter.

    The offer includes:

    • Languages. DE, FR, IT, EN.

    • Contact opportunities. 102'000 to 1.7 million potential contact opportunities (depending on language).

    • Click rate. Above-average click rate of 4.1% (CTOR).

    • Topics. Information about attractive leisure travel offers, ways to save money on travel and news about SBB.

    • Issue. 1st and 4th Thursday of the month (subject to change at short notice).

  2. SwissPass Newsletter.

    The offer includes:

    • Languages. DE, FR, IT, EN.

    • Contact opportunities. 50’000 to 930'000 potential contact opportunities (depending on language).

    • Click rate. Above-average click rate of 2.5% (CTOR).

    • Topics. Ideas for excursions, special offers or competitions on the topics of mobility and leisure.

    • Issue. 3rd Thursday of the month (subject to change at short notice).

  3. PostBus Newsletter.

    The offer includes:

    • Languages. DE, FR, IT.

    • Contact opportunities. 11'500 to 150'000 potential contact opportunities (depending on language).

    • Click rate. Above-average click rate of 4.3% (CTOR).

    • Topics. News from PostBus, exclusive offers & discounts, excursion inspiration and attractive competition prizes.

    • Issue. 3rd Wednesday of the month (subject to change at short notice).

Further information.