SBB’s digital advertising inventory is available for programmatic advertising via Google Ad Exchange in addition to traditional advertising. “Private Auctions” extend the existing range and offer you a non-guaranteed inventory at attractive prices.
The benefits for you.
Automated and efficient access to the SBB inventory.
Targeting your selected audiences (third-party data).
Cross-campaign media consolidation (control of frequency capping).
Brand safety on all SBB pages.
Placement
CPM in CHF
Mobile/Desktop
Floor price 10.–
All advertising media can also be booked in the native ad format.
Advertising media
Formats
SBB website (Desktop)
994 x 250, 970 x 250,
728 x 90
SBB Mobile (Mobile in-app inventory)
300 x 250, 320 x 160
SBB website (Mobile), SBB WiFi, PostBus WiFi
300 x 250, 320 x 160
All advertising media can also be booked in the native ad format.
Please also note the following:
Private auctions are NOT guaranteed.
Deal IDs may only be used for jointly agreed advertising customers.
Only run-of-site bookings are possible.
All four languages DE/FR/IT/EN can be booked via separate private auctions.
Please note that we are not able to offer any additional services (e.g. screenshots) for programmatic bookings.
Advertisements with the following content shall not be permitted:
Advertisements by providers/service providers who are in direct competition with the core business of SBB.
Animated banners that flicker strongly.
Expandable advertising.
Auto-sound-on advertising.
Illegal advertising which contravenes Swiss law.
Religious and spiritual advertising.
Provocative or suggestive advertising.
Unauthorised use of the logo or brand name of SBB and/or of a subsidiary without prior written consent.
Note.
The General Terms and Conditions of Business of SBB AG are an integral part of the offer. When placing an order by means of private auctions, the customer confirms that he/she is familiar with the GTCs and therefore agrees with both the content and conditions agreed.
For specific targeting opportunities such as timetable, geotargeting and first-party data, your contact will gladly take your direct booking as always.
