Our passengers can buy their tickets at some 1,150 SBB ticket machines in over 700 stations.
With advertising placements on the welcome screen, you will reach your customers on our most popular sales channel.
Your benefits.
Around 1.3 million contacts per week
100% visibility/advertising impact
Geo targeting by transport network or stations
Prices.
National.
We would be pleased to provide you with a personal offer including discount and indication of the net amount.
Region
Per week in CHF (gross)
The whole of Switzerland
19,500
German-speaking Switzerland
17,500
Western Switzerland
7,500
Italian-speaking Switzerland
2,500
We would be pleased to provide you with a personal offer including discount and indication of the net amount.
Regional.
Regional transport and fare networks
Per week in CHF (gross)
Arcobaleno (Ticino and Moesano)
2500
A-Welle (Aargau and Olten)
3,500
Frimobil (Fribourg and Broye)
1,500
Libero
5,750
Mobilis (Vaud)
4,500
OndeVerte (Neuchâtel)
1,500
Ostwind (Appenzell, Glarus, St. Gallen and Thurgau)
4,000
Ostwind (Schaffhausen)
750
Passepartout (Lucerne, Obwalden and Nidwalden)
3,000
Schwyz fare network
750
Ostwind (Schaffhausen)
3,000
Schwyz fare network
750
TNW (Northwestern Switzerland)
3,000
Unireso (Geneva)
3,000
Vagabond (Jura)
750
Zug fare network
1,500
ZVV (Zurich Transport Network)
10,000
Local.
Targeting
CPM in CHF (gross)
Selected stations
70 (Minimum booking value of CHF 500 per week)
Selected ticket machines
70 (Minimum booking value of CHF 500 per week)
Targeting.
The following targeting criteria ensure that your advertising is highly relevant.
National by language
Regional by Regional transport and fare networks
Local by selected stations or ticket machines
Combinations possible.
Reach your customers along the entire travel chain:
At home.
Out and about.
On the train.
SBB Mobile
Specifications.
Advertising format
Size in pixels
Max. file size
15 inches
1024×576
100 KB
Formats.
JPEG, PNG
Design tips.
Please note the following points when creating your advertising material:
Incorporate the header and footer in your design.
Choose the largest possible font.
Avoid excessive use of logos.
This advertising platform is also suited for QR codes.
Lead times.
Advertising media must be delivered to advertising@sbb.chLink opens in new window. at least ten working days prior to the launch date.
Additional placement of advertisements.
In addition to the ticket machine home screen, advertising space can also be booked on the prepaid placements. It is possible to book the Prepaid screen as well as Prepaid Mobile Switzerland.
How you benefit from the additional placement.
Prepaid: up to 85,000 contacts per week
Prepaid mobile: up to 35,000 contacts per week
Prepaid mobile Switzerland: up to 22,000 contacts per week
Paysafe: up to 35,000 contacts per week
Prepaid payment card: up to 5,700 contacts per week
Additional placement of your advertising – right where you can address your target group.
Placement
Per week in CHF (gross) national
Prepaid, Prepaid mobile, Prepaid mobile Switzerland, Paysafe
5000
Prepaid payment card
1000
Advertising format
Size in pixels
Max. fi le size
15 inches
1014× 232
149 KB
