Targeting.

Thanks to versatile targeting options, you can address travellers in a targeted manner and thus reduce scatter loss to a minimum. Choose suitable targeting for your target groups and reach local, regional and national markets with your advertising.

Location-specific.

Reach your customers right where they are at the time. We offer the following options:

  • Geolocation, based on GPS coordinates
  • Of approximately 80 WiFi locations, targeting them individually or several at once (e.g. adapted to your branch network)

Example.

  • Aim.

    Advertise a holiday resort in the Canton of Bern.

  • Targeting.

    Geo-targeting and individual stations in the Bern region.

Timetable information.

The timetable website offers you the opportunity to run locallybased advertising campaigns (geo-targeting based on location or canton).

The following targeting options are available:

  • Departure and/or arrival location
  • Departure and/or arrival canton
  • Departure and/or arrival time
  • Departure and/or arrival date
  • Departure and/or arrival day
  • National and/or international connection

Example.

  • Aim.

    Advertise the Geneva Motor Show.

  • Targeting.

    Destination Geneva Palexpo on the timetable of sbb.ch and SBB Mobile.

Journey information.

Would you like to reach customers who travel in a certain way?

The following information can help you with this:

1st class or 2nd class

Example.

  • Aim.

    Advertise luxury watches to business travellers.

  • Targeting.

    1st class on SBB Mobile and SBB WiFi.

Further content

Book targeting now Digital Advertising

Your personal contact.

Renate Rükgauer, Sales & Account Manager

SBB AG

Wylerstrasse 123/125

P.O. Box 65

3000 Bern

Tel.: +41 79 669 02 24Link opens in new window.

E-mail Link opens in new window.