Targeting.
Thanks to versatile targeting options, you can address travellers in a targeted manner and thus reduce scatter loss to a minimum. Choose suitable targeting for your target groups and reach local, regional and national markets with your advertising.
Location-specific.
Reach your customers right where they are at the time. We offer the following options:
- Geolocation, based on GPS coordinates
- Of approximately 80 WiFi locations, targeting them individually or several at once (e.g. adapted to your branch network)
Example.
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Aim.
Advertise a holiday resort in the Canton of Bern.
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Targeting.
Geo-targeting and individual stations in the Bern region.
Timetable information.
The timetable website offers you the opportunity to run locallybased advertising campaigns (geo-targeting based on location or canton).
The following targeting options are available:
- Departure and/or arrival location
- Departure and/or arrival canton
- Departure and/or arrival time
- Departure and/or arrival date
- Departure and/or arrival day
- National and/or international connection
Example.
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Aim.
Advertise the Geneva Motor Show.
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Targeting.
Destination Geneva Palexpo on the timetable of sbb.ch and SBB Mobile.
Journey information.
Would you like to reach customers who travel in a certain way?
The following information can help you with this:
1st class or 2nd class
Example.
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Aim.
Advertise luxury watches to business travellers.
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Targeting.
1st class on SBB Mobile and SBB WiFi.
Further content
Your personal contact.
Renate Rükgauer, Sales & Account Manager
SBB AG
Wylerstrasse 123/125
P.O. Box 65
3000 Bern