Entrepreneurial Management.

Complexity management at SBB AG in a new book from the University of St. Gallen.

In a featured article, SBB CEO Andreas Meyer shows us how SBB AG masters complexity. This is one of the real-life examples in the commemorative volume "Unternehmerisches Management – Herausforderungen und Perspektiven" (entrepreneurial management – challenges and perspectives). This comprehensive volume was presented to Prof. Peter Gomez, longstanding President of the University of St. Gallen, at his farewell lecture on 30 October 2012.

Andreas Meyer speaks of a "concert for our customers". He describes the way in which the highly complex structure within SBB AG is addressed as follows: "SBB AG develops, operates and manages one of the highest-quality and most efficient railway systems. Focusing on customer requirements enables SBB AG to offer a service tailored to actual customer needs, along with sustainable innovations. The key to this is having competent, experienced and conscientious people in the right place. Specific instruments contribute to the shared understanding of interdependencies, objectives and values. The "orchestrated ensemble" managing the integrated Group forms the basis on which SBB AG operates efficiently within its complex structures. Thus SBB AG is on the right track to being a modern and attractive transport company."