Face-to-face communication allows people to engage with products through personal experience and ensures that they will remain vividly embedded their memories. Showcasing products in busy locations encourages large numbers of passers-by to try out new products on impulse, watch demonstrations and take part in conceptual campaigns. Commercial and concept providers can use the opportunity for personal contact to break down barriers and reach out to people who are not stirred into action by conventional advertising activities.

As a partner of SBB, APG|SGA Promotion rents out and manages a range of distribution sites and promotional spaces. This makes it easy to plan and implement showcases and campaigns throughout Switzerland. More than one million passengers pass through SBB’s stations every day.