There are virtually no better advertising spaces than the traditional poster sites in train stations. It’s no wonder. After all, almost a million people travel by train in Switzerland every day. This means that you can achieve a high level of penetration and recall values, with an outstanding cost/benefit ratio. You can also reach an exciting target audience.

Impacta AG is a Swiss Federal Railways (SBB) licence-holder and is responsible for poster advertising on all SBB/rail facilities inside and outside train stations. As a rail specialist, Impacta AG’s partners also include private, tourist and mountain railways in Switzerland, as well as car parks. The standardized advertising spaces and digital out-of-home media, and the resulting offers, are incorporated in the product ranges available from the Affichage subsidiaries APG|SGA and APG|SGA Digital Sales.

Advertising in train stations is very well accepted by the public and has a high contact level and recall values, particularly with young, mobile target groups.