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SBB Digital Advertising product overview – online advertising made easy.

Whether it’s the website, the mobile app, ticket machines or various newsletters – at SBB, you can find various advertising platforms to reach the whole of Switzerland.

Our products.

SBB Mobile app.

The advertising spaces on the SBB Mobile app offer a large reach with very good viewability and around 10 million contact opportunities per week.
More info about SBB Mobile app.
SBB Website.

The SBB website is the optimal environment for getting an advertising message to a target group which is keen on travel, mobile and consumption-oriented
More info about SBB Website.
SBB Paid Content.

Paid content placements on SBB.ch offer you high visibility in a brand-friendly environment.
More info about SBB Paid Content.
SBB ticket machine.

Reach your target group directly at the station – with advertising on around 850 SBB ticket machines at 600 stations. Thanks to targeting options, local, regional or throughout Switzerland.
More info about SBB ticket machine.
SBB confirmation e-mail.

After every digital ticket purchase, we send a confirmation e-mail. This means that your advertisement will appear in over 1.5 million confirmation e-mails within one week.
More info about SBB confirmation e-mail.
SBB Newsletter.

Maximize the success of your campaign and reach 2 million people with an affinity for public transport. Use the SBB Newsletter for your advertising message.
More info about SBB Newsletter.
SwissPass Newsletter.

With the advertising spaces in the SwissPass Newsletter, you will reach an ever-increasing number of passengers with a GA Travelcard, Half Fare Travelcard or other public transport travelcards.
More info about SwissPass Newsletter.
PostBus Newsletter.

With the advertising space in the PostBus Newsletter, your advertising will appear in the editorial environment of PostBus.
More info about PostBus Newsletter.
PostBus WiFi.

Around 1,800 PostBus vehicles have free WiFi. With banner advertising on the WiFi, you can also reach passengers on the PostBus Switzerland network.
More info about PostBus WiFi.