Book advertising in the SwissPass Newsletter.

Special offers, competitions and ideas for trips related to the topics of ‘mobility’ and ‘leisure’: This is the SwissPass Newsletter, which appears in the inboxes of travellers and public transport enthusiasts in four languages every month.

The advantages for you.

Coverage.

Over 2.3 million recipients per issue.
Editorial environment.

Excursion ideas, special offers and competitions.

Here’s how you can get your advertisement into the SwissPass Newsletter.

All prices gross in CHF, excluding VAT. Prices and product specifications subject to modification.
Language	Per issue	Number of recipients
All languages	16,800	2,300,000
German	10,000	1,250,000
French	3,000	410,000
Italian	800	100,000
English	3,000	540,000

All prices gross in CHF, excluding VAT. Prices and product specifications subject to modification.

*Minimum net amount of CHF 2,000 per booking.
Targeting	CPM*
Age, gender, canton of residence	20

*Minimum net amount of CHF 2,000 per booking.

Image.

Format	Size in pixels	Delivery formats	Max. file size
Content Teaser	656 × 425	JPEG, PNG	150 KB

Text.

Content	Number of characters
Contribution title	Maximum of 40 characters including spaces.
Running text	Maximum of 250 characters including spaces
Call to action	Maximum of 35 characters including spaces

Dispatch.

On the 3rd Thursday of each month (subject to change at short notice).

Lead times.

Delivery of the advertising material and text at the latest three weeks before the dispatch date.

Not only are subscribers to the SwissPass Newsletter mobility-oriented, they are also sports enthusiasts. This way, we reach our sports-focused target group through our contributions in the SwissPass Newsletter and increase our sales thanks to the very good click rates.

Martina Gimenez

Marketing & Communications Manager at Dancing Queens

Navigate at sbb.ch

Service links

Book advertising in the SwissPass Newsletter.

The advantages for you.

Coverage.

Editorial environment.

Here’s how you can get your advertisement into the SwissPass Newsletter.

Image.

Text.

Dispatch.

Lead times.

Martina Gimenez

SBB AG

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Contact

SBB 2030 Strategy

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SBB clock.

Timeless SBB design.

Disclaimer

Navigate at sbb.ch

Book advertising in the SwissPass Newsletter.

The advantages for you.

Coverage.

Editorial environment.

Here’s how you can get your advertisement into the SwissPass Newsletter.

Prices.

Specifications.

Martina Gimenez

Further content

Advertise with SBB Digital Advertising.

Contact.

SBB AG

More on the topic.

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