The brand values of human dimension, comfort, experience, sustainability and future viability shape SBB’s actions and create trust among employees and customers. We bring millions of people together and connect people with goods, linking up people and places, rural regions and cities – day in, day out. By consistently living its brand values, SBB remains an indispensable partner for Switzerland.

SBB brand portal.

The SBB brand portal is your one-stop shop for all information relating to the SBB brand. Here you will find comprehensive guidelines and materials to help you communicate the SBB brand consistently and in an appealing way. The portal contains definitions of the brand values and design guidelines to best convey the identity of SBB.