Our trains provide a safe, punctual and green way to travel.
We have around 15,000 staff involved in our passenger services. They work to ensure that SBB customers have easy access to public transport and can travel comfortably from A to B. Our sales staff, locomotive drivers, passenger attendants, cleaning staff and maintenance workers are core employees and play an important role in making this happen. In all its areas of activity, SBB makes use of the opportunities that rail presents as the most environmentally friendly means of transport. We take our responsibility for Switzerland, its inhabitants and the environment seriously.
The management.
Reto Liechti
(1980)
Interim Head of Passenger Services Production
Reto Liechti holds a master’s degree in Strategy and Organisation from the University of St. Gallen and has completed further training at IMD and Stanford University. Since 2009 he has held various positions at SBB, and was most recently Head of Railway Production and a member of divisional management in Passenger Services Production.
Notable mandates:
Thurbo AG, Member of the Board of Directors
Elvetino AG, Member of the Board of Directors
Viasuisse AG, Member of the Board of Directors
VéroniqueStephan
(1969)
Head of Passenger Services Markets
(since
2021)
Véronique Stephan studied Business Administration at the University of St. Gallen and Law at the University of Geneva. Before joining SBB, she worked as Chief Commercial Officer at Corplex in the United Kingdom, Vice President Commercial at Ball Packaging Europe and Sales & Business Development Director at Johnson & Johnson.
The business units within Passenger Services Production.
We are the face that customers see – safe, clean, punctual, personally informed.
We contribute the customer focus and act as the interface with customers. We are therefore the “advocate for the customer” within SBB passenger services – whether from an operational perspective or in terms of customer orientation.
Quality and safety – in time, on time.
We are responsible for ensuring that our service recipients receive the first-class products and tasks that they need to continue their work – quality and safety – in time, on time.
The Fleet Major Projects business unit is responsible for the tender, procurement, modernisation, modification and integration of all passenger services fleets integrally across all project phases.
In close cooperation with our users, we develop, implement and control the facilities for the maintenance and cleaning of the rolling stock of the Passenger Division.
SBB’s Security and Transport Police is made up of the following departments: Corporate Security, Management, Planning & Implementation, German-Speaking Switzerland Region, French-Speaking Switzerland Region, Ticino Region.
We ensure safety for customers, staff, goods transported, infrastructure and third parties.
We are responsible for the maintenance and continuous improvement of objective and subjective safety on and around the railways.
Safe, robust, sustainable and innovative – together we create rail excellence.
We stand for the safety of customers and staff, develop robust processes and ensure that the passenger services divisions function in an energy-efficient way. Our solutions are easy, innovative and always comply with legal requirements.
The business units within Passenger Services Markets.
Long-Distance Services connects Switzerland and its regions. We provide the mainstay of public transport in Switzerland and offer our customers seamless and comprehensive modern mobility.
We offer the Confederation, cantons and cities an integrated and extensive nationwide network of frequent services – all from a single source – with modern rolling stock and a variety of services, both today and in the future. Long-Distance Services is continually developing in a sustainable way and making an important contribution to the future viability of Switzerland and public transport.
We connect Switzerland with Europe. We work closely with our partner railways – Deutsche Bahn DB, Austrian Federal Railways ÖBB, France’s SNCF and Trenitalia in Italy – and simplify international distribution.
We are expanding services between Switzerland and Germany, France and Italy in collaboration with our partners.
Together with ÖBB, we are improving night train connections.
We are using new, more comfortable types of train in all neighbouring countries, such as the TGV 2N2, ICE 4 and Giruno.
Rooted in our regions and connected to the nation. The ‘regions’ in Regional Services are not just responsible for regional traffic but also adopt this ethos in maintaining stakeholder relations with cantons and regional institutions on behalf of the SBB Group.
We are committed to providing attractive and affordable regional services and are continuing to develop the service offer.
We represent SBB’s interests vis-à-vis our stakeholders across Switzerland and in neighbouring countries and raise their concerns within the company.
Together with our partners, we initiate cross-sector solutions to improve quality and customer satisfaction in the regions and to ensure better mobility and spatial development.
We help travellers on their way to and from the station cover the first and last mile. We offer you multiple straightforward ways to get there and back. Get there with P+Rail, on your own bike or with sharing and rental solutions such as Mobility or Rent a Bike.
Together with mobility providers and cooperation partners, we develop sustainable mobility solutions and improve efficient integration of individual mobility and public transport. We therefore allow travellers to cover the first and last mile and make public transport more accessible and attractive.
Sales and Services combines all sales channels. Whether at Travel Centres, the SBB Contact Center, via SBB Mobile, on SBB.ch or at ticket machines, our customers decide where and how they wish to purchase their tickets or receive advice. In line with our ‘easy access to multimodal mobility everywhere’ mission, we are constantly developing our touchpoints.
These are our most important tasks:
Advice
Our employees provide in-person advice on site at 115 Travel Centres and customers can receive support over the phone from the SBB Contact Center around the clock. We also answer questions via social media.
Sales
We are there for our customers. We sell the full range of public transport tickets and travelcards at the Travel Centres, the SBB Contact Center, via SBB Mobile and on SBB.ch. As a key mobility intermediary, we provide private and business customers and partners with easy access to the mobility market and generate added value and income across the travel chain by integrating third-party value creation.
Support
We raise customers’ concerns across the Group on their behalf. We help passengers with reduced mobility to board, alight and change services, and we provide support with ticket purchase at ticket machines via the free helpline.
Development
We ensure the operation and further development of the sales systems and, on behalf of the industry, we enable customers to access public transport digitally by promoting consistent standards for public transport in Switzerland and by driving forward digitalisation in sales.
Marketing
We develop and promote integrated thinking and action across the four Ps of marketing (product, price, place, promotion).
Customer Experience & Insights
We are guided by market requirements and the needs of our customers and we ensure that we use what we know about our customers and the market to plan and implement our marketing.
Commercialisation
We implement national and regional campaigns, take responsibility for the operational implementation of the Direct Service mandate for marketing, and act as a contact partner for all marketing activities and branding questions within passenger services.
Consortia and shares in other companies.
Our regional and long-distance passenger subsidiary companies serve specific core regions and markets as independent local companies while still forming part of SBB’s cohesive brand. SBB’s Passenger Division holds shares in the following companies:
