Mobility is undergoing a profound and comprehensive change. New customer needs, digitalisation, new mobility providers and regulatory developments are changing markets and business models. The SBB 2020 strategy and our vision provide some answers to this.
SBB is the backbone of the Swiss public transport system, and day-to-day rail operations are the basis of what we do. SBB has been transporting people and freight for more than 100 years. By doing so, we are making an important contribution to the quality of life and competitiveness in Switzerland. We want to continue this success story, even in times when the entire economy and society, including the mobility industry, are undergoing profound changes. We will therefore continue to fulfil our responsibility towards public transport and Switzerland in future.
We are facing great challenges.
Customer requirements and mobility patterns are undergoing a transformation + sustainability.
Competition from other forms of transport is increasing, due not least to increased transparency.
Whilst rail operators are facing rising overall costs, other carriers can potentially cut theirs by half.
New technologies are accelerating developments (safety, capacity, flexibility, environmental sustainability).
Coordinated planning of road/rail capacity is required.
Regulatory and spatial planning requirements are intensifying.
Public funds are growing scarcer.
SBB’s vision and strategy provide answers to these challenges and take advantage of the opportunities.
Rail excellence and shaping the mobility of the future – simple, personal, connected.
Promoting the quality of life and competitive edge of Switzerland and its regions.
We are a strong railway, a reliable mobility service provider and an attractive development partner.
Strong railway.
Large transport capacity over small areas in urban centres.
High level of efficiency without congestion on long routes, with large volumes/regular traffic.
The backbone of public transport and logistics, contributes to the basic mobility supply.
Reliable mobility service provider.
Digital and personal.
Our customers’ trust (Swissness).
Attractive development partner.
For mobility, stations (as hubs, mobility hubs and destinations) and site developments.
Smart mobility for smart cities.
The SBB 2020 strategy has six strategic objectives.
Increasing customer satisfaction.
Improving results – securing finances.
Increasing reliability in the integrated rail system.
Focusing on our home market and networking with other countries.
Driving forward with targeted innovation.
Encouraging, demanding and recognising each individual’s performance.
Mobility should be attractive and affordable for customers as well as the ordering parties – the cantons and the federal government. We are incorporating the existing uncertainties regarding future developments by thinking in scenarios.
The SBB 2020 strategy will thus lead us to the realisation of the SBB vision: Rail excellence and shaping the mobility of the future – simple, personal, connected.
