Ad campaign calculator.

Would you like to display your ad campaign on our digital channels? Our ad campaign calculator can give you ideas for targeted ad campaigns for various budgets.

Simply fill out the form for the ad campaign calculator and get in touch with us. We’ll be happy to advise you in German, French, Italian or English.

Form steps

What reach would you like your digital ad campaign to have?

Would you like to utilise targeting for your digital ad campaign?

Would you like to utilise targeting for your digital ad campaign?

How big is your budget for this digital ad campaign? (The following are net amounts.)

How big is your budget for this digital ad campaign? (The following are net amounts.)

How big is your budget for this digital ad campaign? (The following are net amounts.)

How big is your budget for this digital ad campaign? (The following are net amounts.)

Regional – with targeting.

Display your ad message in the SBB Mobile app and address your target audience with our diverse targeting options. For example, with geo-location targeting which would allow you to generate up to 50,000 impressions per campaign.

Regional – without targeting.

Display your ad message on your desired SBB ticket machines and address your target audience directly and accurately.

National – with targeting.

Display your ad message in the SBB Mobile app and on SBB’s website and address your target audience precisely with our diverse targeting options. With timetable targeting, for example, you can achieve over 50,000 impressions per campaign.

National – without targeting.

Display your ad message on SBB’s website and in the SBB Mobile app and reach people across Switzerland. You can achieve up to 140,000 impressions per campaign this way.

Regional – with targeting.

Use weather targeting and activate your advertisements in certain weather. You can choose and combine the weather criteria as desired. For example, you can have your ad play in the canton of Bern only when the weather is nice.

Regional – without targeting.

Display your message in the SBB Newsletter (French) and reach up to 600,000 potential clients per issue.

National – with targeting.

Display your ad message in the SBB Mobile app and on SBB’s website and address your specific target audience with our diverse targeting options. With rail-specific targeting (e.g. GA Travelcard, Half Fare Travelcard or Children’s Co-Travelcard), you can achieve over 100,000 impressions per campaign.

National – without targeting.

Have your ad message displayed in the confirmation e-mail following a ticket purchase and reach up to 1.5 million passengers per week in German, French, Italian and English.

Regional – with targeting.

In addition to timetable targeting, geo-location targeting or targeting based on place of residence can also be used in the SBB Mobile app or on the SBB website (desktop) for setting geographical limits. This enables you to reach up to 200,000 impressions per ad campaign.

Regional – without targeting.

Design your campaign specifically around your target group. Display your ad message for a whole week on all SBB ticket machines in German-speaking Switzerland and get noticed by up to 500,000 potential customers.

National – with targeting.

With a content teaser in the SwissPass Newsletter, you can address your desired target group specifically based on their age, gender and canton of residence.

National – without targeting.

Address your customers throughout Switzerland and reach a total of up to 500,000 impressions per ad campaign in the SBB Mobile app and on the SBB website.
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All information provided without guarantee and subject to change. We would be happy to make you a personal offer including a discount and the net sum.

Further content

Register now Newsletter Digital Advertising.

SBB AG

Digital Advertising

Trüsselstrasse 2

3000 Bern 65

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