Data protection at SBB.

Due to advancing digitalisation, SBB is processing more and more customer data. The aim is to provide a contemporary, customer-oriented range of services. Trustworthy and careful handling of your data is of the highest priority.

Your data optimises your personal travel experience.

SBB aims to use this data to offer customers added value. The company is determined to provide its services along the mobility chain in the best way possible, to make them more user-friendly and to adapt to them to the personal needs of its customers.

Further information.

The public transport industry is committed to handling data confidentially.

As SBB is the most important mobility service provider in Switzerland, the trust of its customers is a valued asset that must be taken care of accordingly. SBB complies with the applicable data protection regulations when handling customer data. By adhering to the following principles, public transport companies also give a clear signal that data will be handled confidentially.

  • Added value for all.

    The use of this data offers customers added value.

  • No trading with customer data.

    No customer data is sold.

  • Self-determination over your data.

    Customers decide for themselves how their personal data is to be processed.

  • Security and data protection.

    The security and protection of customer data is guaranteed.

Difference between personal and anonymous data.

A distinction is made between personal data and anonymous data.

Personal data is data which allows conclusions to be drawn about individuals. This includes, among other things, the last name, first name, address and telephone number. The Data Protection Act applies to this data.

Anonymous data does not allow any conclusions to be drawn about individuals. It refers to statistics, such as the number of people on a train. The Data Protection Act does not apply to the processing of anonymous data.

Further links on the topic.

SBB takes the issue of data protection seriously in all of its services.

  1. Video monitoring.

    Data protection notice for video monitoring on trains and at stations.

  2. Footfall measurement system.

    The benefits and data protection of the project explained simply.

  3. Automatic passenger counting on SBB long-distance trains.

    In the future, SBB will count passengers automatically on long-distance services. Find out why and how automatic passenger counting is used here.

  4. Data protection for local residents living near SBB construction projects.

    Here you can find information on the use of the personal data of residents living near SBB construction projects.

  5. EasyRide.

    General terms and conditions for purchase and use.
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  6. SwissPass.

    Privacy Policy.
    Link opens in new window.

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  1. SBB Mobile app.

    Data security and authorisations.

  2. FreeSurf.

    Answers to the most frequently asked questions about the service.
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  3. Cookies and advertising (in German).

    Handling your data for marketing purposes.
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  4. Function and use of beacons.

    The free internet service ‘SBB Freesurf’ is based on beacon technology, as is ‘SBB Inclusive’, the travel assistance programme for people with visual and hearing impairments.

  5. Phishing e-mails with the sender “SBB”.

    Security recommendations and tips.

Do you have any questions?

Contact.

SBB AG

Data Protection Office

Hilfikerstrasse 1

3000 Bern 65